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Connecting Every Health Journey
The next evolution of the FSA Store ecosystem — a strategic partnership between FSA Store and Path. that transforms a single purchase into a lasting customer relationship.
Prepared exclusively for FSA Store · Confidential
Beyond another product — a connected experience
FSA Store has become one of the most trusted destinations for HSA/FSA-eligible health products, while expanding into ongoing care through Patiently.
The next opportunity isn't simply adding another product to the catalog. It's creating a connected experience that keeps customers engaged throughout their entire health journey — not just at the moment of purchase.
From acquiring a customer once, to accompanying them for a lifetime.
FSA Store is already building the future of consumer health
Three forces are converging to create the moment for this partnership.
Expanding into direct care
Through Patiently, FSA Store is moving beyond transactional retail into ongoing, clinically guided care.
Building proprietary experiences
Creating more first-party, branded customer experiences rather than relying solely on third-party products.
Investing in longer relationships
Deeper, longer-term customer relationships are replacing one-time purchases as the growth strategy.
"As FSA Store expands into longitudinal health experiences, the opportunity shifts from acquiring customers to keeping them engaged over time — connected through one platform they return to again and again."
Two Pathways. One Destination.
Customers typically begin their journey in one of two ways.
Understanding Their Body
Purchasing a body composition scale to gain deeper insight into body composition, measurements, and progress.
Changing Their Body
Beginning a health journey through Patiently to improve their health through clinically guided care.
The Body Intelligence Platform
Powered by Path., the platform transforms a single purchase into an ongoing customer relationship through three connected components.
Body Intelligence System
- Smart body composition scale
- Smart measuring tool
Branded Companion App
- Progress tracking
- Personalized insights
- Goals and milestones
Body Intelligence Platform
- Customer engagement
- Enterprise analytics
- Customer intelligence
- Higher retention & LTV
Together, they create the bridge between FSA Store's products and services.
The purchase is just the beginning
The Body Intelligence Platform transforms a single purchase into an ongoing relationship through recurring engagement and measurable progress.
Purchase the Body Intelligence System
Activate the Branded Companion App
Weekly scans & measurements
Progress & personalized insights
Milestones & motivation
Personalized health experiences
Long-term customer relationship
One purchase becomes hundreds of meaningful customer touchpoints over time.
Same platform. Two ways in.
Explore how each entry point leads to the same long-term outcome — a lasting relationship with FSA Store.
Purchases the Body Intelligence System
Powered by Path., through FSAStore.com using HSA/FSA funds.
Downloads the Branded Companion App
Can be branded as Patiently, Caring Mill, or another FSA Store brand.
Tracks body composition & measurements
A full picture of progress, beyond the number on the scale.
Returns throughout the week
Monitors changes, celebrates progress, and stays engaged.
Discovers additional FSA Store experiences
As health goals evolve, including Patiently.
Builds a long-term relationship with FSA Store
A digital home customers return to, again and again.
Begins a health journey through Patiently
Improving their health through clinically guided care.
Adds the Body Intelligence System
Powered by Path., to support their care journey.
Downloads the same Branded Companion App
One connected experience across care and tracking.
Returns throughout the week
Monitors changes and better understands how their body is responding to treatment.
Measurable progress reinforces motivation
Helps customers recognize success beyond the scale, and stay committed.
Builds long-term engagement
With Patiently and the broader FSA Store ecosystem.
Better outcomes for customers create better outcomes for the business
Customer Value
- Understand progress beyond weight
- Stay motivated
- Celebrate milestones
- Build healthier habits
Business Value
- Higher engagement
- Greater retention
- Stronger first-party relationships
- Hundreds of recurring touchpoints
Growth Opportunities
- Increase customer lifetime value
- Drive discovery of FSA Store experiences
- Increase Patiently member LTV
- Expand ecosystem engagement
Enterprise Intelligence
First-party data FSA Store owns.
More than a number on the scale
The Body Intelligence System helps customers understand more than a single number. Customers can track:
- Body Fat
- Lean Mass
- Circumference Measurements
- Progress Trends
- Goals
- Milestones
- + More
Helping customers recognize meaningful progress — and stay engaged long after the initial purchase.
A complete platform, powered by Path.
Customer Experience
- Premium Body Intelligence System
- Branded Companion App
- Personalized progress tracking
- Body composition insights
Engagement & Growth
- Weekly customer touchpoints
- Ongoing customer engagement
- A digital home for FSA Store's most engaged customers
- Increased customer lifetime value
- Support for long-term Patiently value
Enterprise Platform
- Analytics dashboard
- Customer intelligence
- API integrations
Powered by Path.
Built to scale with FSA Store
Body Intelligence System
- Smart body composition scale
- Smart measuring tool
Branded Companion App
- Fully customizable experience
- Branded as Patiently, Caring Mill, or another FSA Store brand
Enterprise Platform
- Enterprise dashboard
- API integrations
- Customer intelligence
Operational Support
- Scalable fulfillment
- Ongoing product innovation
- Dedicated partnership support
Not another device. The engagement platform.
We're not proposing another connected health device. We're proposing the engagement platform that connects your growing ecosystem. Potential partnership opportunities include:
"The purchase is where the relationship begins — not where it ends."
One purchase. Hundreds of touchpoints. One lasting relationship.
Whether a customer starts by wanting to better understand their body or actively change it through Patiently, the Body Intelligence Platform creates an ongoing relationship — helping customers stay engaged, celebrate progress, discover additional FSA Store experiences, and continue investing in their health.